Case study

Case Study: Service Platform Conversion Architecture

Challenge: SaaS service platform had strong traffic volume but low lead quality – many visitors were from wrong audience segments, leading to wasted sales team time. Our solution: Restructured information architecture for distinct buyer personas (startups, mid-market, enterprise). Created targeted CTAs and qualification forms. Implemented CRM-ready lead scoring. Result in...

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Case Study: Service Platform Conversion Architecture

Challenge: SaaS service platform had strong traffic volume but low lead quality – many visitors were from wrong audience segments, leading to wasted sales team time.

Our solution: Restructured information architecture for distinct buyer personas (startups, mid-market, enterprise). Created targeted CTAs and qualification forms. Implemented CRM-ready lead scoring.

Result in 120 days: +127% increase in qualified leads, -43% reduction in average sales cycle, +18% conversion rate improvement.

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